Post by account_disabled on Mar 12, 2024 10:26:02 GMT
The record of success. New Releases Get the scoop on the latest and greatest from Moz. Surface actionable competitive intel New Feature Moz Pro Surface actionable competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now Local seo eda Darren Shaw By Darren Shaw February Proximity to Searcher is the New Local Search Ranking Factor Local SEO The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz.
Have you noticed that a lot of local pack results dont seem to make sense Europe Cell Phone Number List these days Almost every time I search Google for a local search term the pack results leave me wondering Why are these businesses ranking For example take a look at the results I get for plumbers Searched in an incognito Chrome browser on PC in Edmonton Heres a quick summary of the basic local ranking factors for the businesses in this local pack Notice that None of the businesses have claimedverified their Google listing. None of the businesses have any Google reviews. Only one of the businesses even has a website Surely Google there are more prominent businesses in Edmonton that deserve to rank for this term Heres the data table again with one additional point added proximity to the searcher.
These business are all so close to me that I could walk to them in about to minutes. Heres a map of Edmonton with pins for my location and these businesses. Just look at how close they are to my location After analyzing dozens of queries that my colleagues and I searched for I am going to make a bold statement Proximity to searcher is the new ranking factor in local search results today. days proximity appears to be weighted more than links website content citations and reviews in the local pack rankings. Google doesnt seem to value the traditional local search ranking factors when determining which businesses.
Have you noticed that a lot of local pack results dont seem to make sense Europe Cell Phone Number List these days Almost every time I search Google for a local search term the pack results leave me wondering Why are these businesses ranking For example take a look at the results I get for plumbers Searched in an incognito Chrome browser on PC in Edmonton Heres a quick summary of the basic local ranking factors for the businesses in this local pack Notice that None of the businesses have claimedverified their Google listing. None of the businesses have any Google reviews. Only one of the businesses even has a website Surely Google there are more prominent businesses in Edmonton that deserve to rank for this term Heres the data table again with one additional point added proximity to the searcher.
These business are all so close to me that I could walk to them in about to minutes. Heres a map of Edmonton with pins for my location and these businesses. Just look at how close they are to my location After analyzing dozens of queries that my colleagues and I searched for I am going to make a bold statement Proximity to searcher is the new ranking factor in local search results today. days proximity appears to be weighted more than links website content citations and reviews in the local pack rankings. Google doesnt seem to value the traditional local search ranking factors when determining which businesses.